Internet of Things IoT has fundamentally

Try to think about market segmentation for marketing according to what will happen around your client taking into account his age group at a certain time of the year. This refers for example to the period when young people are concerned with graduating from college or looking for retirement plans for older ages. Take care therefore to offer messages that are relevant to the decisions in your clients' lives at the right time Segmentation according to the device used Now is the time to start thinking about how customers get in touch with your messages through the devices they have at their disposal.

The increase in popularity and situations in which we Email Marketing List use the changed the way we all interact and communicate. Segmenting the market according to the device used allows you to optimize both the messages and the media materials created especially for the screen on which they will be delivered. This segmentation helps you become more efficient and intelligently dose your advertising and communication efforts Each segment has a subsegment Your company should subsegment its customers in different ways using complementary basic variables and interact with the target audience through content that takes into account the different categories in which the final consumer can be found.



The subsegmentation strategy approach involves dividing the customer database in at least two different ways and developing the relationship with them for all combinations of subsegments. There are many ways in which a company can choose to subsegment its customers and it is only effective if the brand thus performs better than through universal targeting Segmentation based on spending habits This segmentation strategy is an excellent way to catalog your customers and identify how much they are willing to spend for your product or.