Lead Generation: Linkedin Ads not the only way for social

To create engagement, a community and, consequently, leads we must learn that we cannot and must limit ourselves to paid sponsorship tools. Whether it's Facebook, or Linkedin Ads. Let's learn the basics of Social BtB par excellence and see how this is prepared and developed from a Lead Generation perspective. Proposing a strategy of this type on Facebook for a BtB company is not exactly the best choice. In order to generate new contacts, the solution is to shift the focus to LinkedIn and the reasons are: As mentioned before, and as everyone knows, it is a social network designed specifically for BtB It guarantees professionalism and provides a larger database of companies, with a wealth of information and criteria through which to select the ideal target to address. On this platform the numbers are mind-boggling: A piece of content can quadruple visits compared to those generated by Facebook or Twitter Conversions are also up to 4 times higher. Why? LinkedIn is a "serious" social network and therefore even the contents themselves are more credible, inspire more trust and consequently generate more conversions.

Clearly, this does not mean that there is, absolutely, one SOcial Network that is better than another. Simply, each of these tools is suitable for achieving different goals and pursuing different strategies. We must therefore learn to develop an adequate strategy for each of these channels, and based on the objectives, learn to understand and choose whether there is a tool more or less similar to your business . There are several steps to follow to generate lead on LinkedIn. Having said that, before starting it is necessary to think about how to build and plan two preparatory phases for the Chinese Student Phone Number List actual lead generation phase: building your reputation on this social network, on which the outcome of every action on LinkedIn will depend; building relationships with your potential contacts. To put it in one word: networking. The steps to follow Branding: To maximize lead generation, you cannot leave the brand adrift. Present yourself in the best way!! On LinkedIn, specifically, it is important that the profile is equipped with all the necessary information, without producing "fluff" and writing with a clear understanding of your target: the reasons why a customer, an employer or a partner chooses you .



Define the target: Once the audience has been defined, it is necessary to think about the desires of the identified people. That's why it's essential to set up an editorial plan that includes every type of content that could be appreciated. The right content must be the result of the context in which you find yourself and the target, neither of which should be excluded. Maintain contacts: The objective is one, to create connections with potential customers. The first choice is to add the most suitable contacts, sending a personalized message. You can't just shoot from the crowd, but the choice must be the result of careful research. Alternatively, you need to insert the right keywords into a profile to ensure that it appears in a Google search.